I guess "Popetube" was a bad idea for a name.
For the Vatican, it was the latest effort to keep up to speed with the rapidly changing field of communications and new media. For a 2,000-year-old institution known for being very set in its ways, it was something of a revolution.
At the same time, though, the pope warned he wasn't embracing virtual communication without some reservation.
But he also warned that virtual socializing had its risks, saying "obsessive" online networking could isolate people from real social interaction and broaden the digital divide by further marginalizing people.And he urged producers of new media to ensure the content respected human dignity and the "goodness and intimacy of human sexuality."
The Church seems to usually be a step behind every new development of communication. I can understand in as much as not willing to fully jump into a trend before understanding its full ramifications. Inevitably though, every piece of mass media has been shown to be a useful opportunity to evangelize. The real genius then, will be the Evangelist who can jump on the NEXT big trend before it happens.